You hear it all the time. "You have to get targeted web site traffic." Can't argue with that.
The problem is, not everybody agrees on what "targeted" web site traffic really is.
While I am not suggesting that the views presented in this article are by any means the be all and end all, I hope that these opinions and observations will give you some food for thought.
Hopefully, after reading this article, you will know just how to target a prospect and how to know when to cut your loses.
That last line may sound a little strange to you, so let me clarify. Not everybody is a prospect.
Think about it.
If you are selling a cure for baldness in men, are women going to be in your target market? What if you were selling hot rod autos? It is quite unlikely that a person in their 70s is going to be interested in driving a hot rod. Okay, not everybody is a prospect when buying products.