Of all the different aspects of running an online business, or simply making a full time income, I guarantee you'll never find a more valuable asset than your mailing list.
My record to date stands at $37,900 in sales generated by a single, 4 paragraph email which surprisingly took just a little over 20 minutes to write. And over the last eight or so years that I've been marketing online my subscriber lists have generated millions of dollars in income.
I don't mention this to boast, my results, while admittedly above average, are by no means extraordinary, and I share those numbers with you merely to illustrate what I think anyone can achieve (and improve upon) once they've mastered the basic rules and put in a little practice.
Even if you're a complete newcomer to online marketing, you can easily build and monetize email lists I guarantee it. And if you're just starting out, I'd go so far as to say, that you need to focus on list building more than anything else that might be attracting your attention right now.
Everything else can wait - Build your list…
When you make your business 'list building' the results have a knock on effect and your success levels will grow in leaps and bounds in record time.
Why?
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Email advertising, in spite of what many people think, is not dead. However, the art of writing effective email ad copy seems to be dying a slow death. Seems that most of the email ads I get in my in box are nothing but junk and very poorly written. Hopefully, this article will alert you to some of the do's and don'ts of writing email ad copy so that you actually have a snowball's prayer of making a few sales.
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I want to touch on a topic that the big names have been trying to beat into marketers heads for years.
Build your list and then when you do, don't abuse it. This is something that a lot of people either don't get or they don't believe. Well, hopefully, this article will open up your eyes to the importance of building your list and the even greater importance of not treating that list like a cheap suit when you're done. Read the rest of this entry
SE Optimized Power Squeeze Page
I believe it was Matt Bacak who coined the term "Power Squeeze Page." At least that's the terminology I personally use to describe a long form squeeze page with more content than you'll find on the average squeeze page.
An average squeeze page generally contains a headline, 4 bullets, a short call to action and an opt-in form. Sometimes it's longer. Read the rest of this entry