Email advertising, in spite of what many people think, is not dead. However, the art of writing effective email ad copy seems to be dying a slow death. Seems that most of the email ads I get in my in box are nothing but junk and very poorly written. Hopefully, this article will alert you to some of the do’s and don’ts of writing email ad copy so that you actually have a snowball’s prayer of making a few sales.

Read the rest of this entry