Creating an optimized post really isn't that hard. The first thing you need to do is decide on a title. You will want it to focus on the keyword phrase that you have decided to focus on. You will also want to make sure that the title follows a few basic guidelines.

To find out more about creating good title, watch Video #11 below: Read the rest of this entry

Now it is time to start writing the actual post. I would first like to call your attention to the usage of header tags. Header tags essentially tell the search engines what the most important part of the page is. You will want to take great care to make sure you are using header tags appropriately.

To create a header tag, just enclose whatever phrase you choose with the following tags (make sure you are creating a post with HTML)

<h1>Affiliate Marketing Tips</h1>

You can also use varying levels of header tags throughout your post, changing the number from 1-5.  You will only want to use "1" once, but can use the others to varying degrees.  I wouldn't suggest getting carried away though!

Please review video #12 to see header tags created: Read the rest of this entry

Working With Italics, Bold, And Underlining

Let's talk about how we can choose individual or groups of words within our post and single them out, telling the search engines that these are the most important words in the paragraph. This can be done by using italics, bold, and underlining.

This can be done simply by highlighting your chosen words while in visual editing mode and hitting the appropriate button.  (You should also combine more than one of these to really emphasize a phrase and make your post more interesting to read.)

Watch Video #13 below to see these applied to a post Read the rest of this entry

I wanted to take a moment to talk about the quality of content that you should be writing when you create a post. You need to remember that it isn’t enough to use your keywords repeatedly in a post (in fact you want to make sure you don’t overuse your target keyword, try to keep it between 2.5% and 5%).

You need to be writing good content.

The best case scenario is that someone will find your blog, love it, and then tell their friends. Your goal here is to gain a positive reputation on the internet, and if your content stinks, all of the optimization in the world isn’t going to help you.

So take the time to write good quality content that people will want to read.

To hear a bit more about this, please refer to video #14 below: Read the rest of this entry