This is one of the most important things you should do to properly SEO your blog. Even though WordPress is a great piece of software, it is not initially optimized for SEO.

Let’s say for example, that you create a post entitled “Potty Dog Training Tips”. By default it would look something like this:

Myblog.com/?p=3

That isn’t very descriptive at all, is it! By making a simple change to something called the permalink structure, we can make it look like this automatically:

Myblog.com/potty-dog-training-tips

A lot better eh?

Changing the permalink structure is pretty easy, you just need to go to the settings section of your blog, and click on “Permalinks”. Make sure that you enter this as your custom link:  /%category%/%postname%/

Watch Video #6 below to see this in action: Read the rest of this entry

If you aren’t doing proper keyword research before you plan and write your blog post, you are taking a stab in the dark at your post becoming popular. Just writing on your niche isn’t enough, you need to be spending time researching and discovering the best keywords to target.

The basic premise of keyword research involves finding keywords that have:
1. A reasonable amount of searches per day/month
2. A reasonably low amount of competition on the internet for that specific phrase.
3. Are related to your market, and would generate traffic that would perform well for you.

Whenever someone does a search on Google, Google keeps track of the results. We can access this incredibly valuable data by heading here:

https://adwords.google.com/select/KeywordToolExternal

We will use this tool as a way to gauge what types of things people in your market are searching for.

Watch video #7 to learn more about the fundamentals of keyword research. Read the rest of this entry

Here’s a detailed keyword search case study, so you can follow along with the exact thought process as we find keywords to target on our blog.

We’ll also cover how to gauge the competition for a particular phrase by doing a search on Google for that keyword phrase, and enclose it in quotes. So, for example, it would look like this:

“custom embroidered hats”

I highly recommend you view video #8 now to watch this: Read the rest of this entry

Before we go any further, let’s go through the basics of what goes into creating an optimized post or page. We’ll break each of these topics down as we move forward.

Watch the details in video #9 below: Read the rest of this entry