Before we go further, let's review the basic principles of on-page optimization. As we move forward in these videos, you will see these tactics applied (along with many more advanced concepts) to a blog.
For a basics overview of on-page optimization watch Video #3. Read the rest of this entry
Before we start breaking things down one step at a time, you will need to download and install a few plugins. Please take the time now to download all of these plugins (if you don't want to use some of them, that's okay):
All in One SEO
http://wordpress.org/extend/plugins/all-in-one-seo-pack/
Google XML Sitemaps
http://wordpress.org/extend/plugins/google-sitemap-generator/
No Duplicate
http://wordpress.org/extend/plugins/seo-no-duplicate/
SEO Friendly Images
http://wordpress.org/extend/plugins/seo-image/
Redirection
http://wordpress.org/extend/plugins/redirection/
Subscribing to Comments
http://wordpress.org/extend/plugins/subscribe-to-comments/
Google Analytics
http://wordpress.org/extend/plugins/google-analytics-for-wordpress
Popularity Contest
http://wordpress.org/extend/plugins/popularity-contest/
Related Posts
http://wordpress.org/extend/plugins/wordpress-23-related-posts-plugin/
WP Polls
http://www.lesterchan.net/wordpress/readme/wp-polls.html
You can learn more about what these plugins will do in video #4 below: Read the rest of this entry
Now that you have the plugins downloaded, you will need to install them to your WordPress blog. This is a pretty easy process, but you will need a ftp program to access your files.
If you don't already have one, I suggest using Filezilla, as it is free and a good program as well: http://filezilla-project.org
Follow video #5 to watch the upload and activation process: Read the rest of this entry
This is one of the most important things you should do to properly SEO your blog. Even though WordPress is a great piece of software, it is not initially optimized for SEO.
Let's say for example, that you create a post entitled "Potty Dog Training Tips". By default it would look something like this:
Myblog.com/?p=3
That isn't very descriptive at all, is it! By making a simple change to something called the permalink structure, we can make it look like this automatically:
Myblog.com/potty-dog-training-tips
A lot better eh?
Changing the permalink structure is pretty easy, you just need to go to the settings section of your blog, and click on "Permalinks". Make sure that you enter this as your custom link: /%category%/%postname%/
Watch Video #6 below to see this in action: Read the rest of this entry