Your website can have a million “eyeballs” checking it out, but if the visitors don’t become customers, then those eyeballs are worth very little.

The fact is you must pay attention to conversions for your businesses to survive.

In general, the basic ecommerce formula works like this:

• Step One: Drive traffic to the website.
• Step Two: Convert those eyeballs to leads.
• Step Three: Convert leads to customers.
• Step Four: Generate repeat purchases.

Bonus products can be an essential variable in this formula.  However, offering bonuses isn’t just putting the words “But wait – there’s more,” in your offer. The key is to know what types of bonuses will have the strongest effect on your prospects. 

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Success is a 7 letter word and ironically, there are 7 secrets to success.

Hopefully, sharing this with you will give you the knowledge and motivation you need to achieve the success you want.

Each letter of the word success stands for one of those secrets.

We'll take them one at a time.

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This is one of the things I'm asked about on a regular basis so hopefully this post will give you some pointers in the right direction...

... Contrary to what you may be thinking, making money is not the same thing as being successful. You can be successful without ever making a dime.

Ghandi, some would say, was a very successful person in his quest for peace. He was not a man of great wealth by any stretch of the imagination.

A student who graduates high school as valedictorian is quite successful and yet hasn't made his or her first dollar in the business world.

There are many ways to be successful without making money. Making money does require many of the same attributes of success but making money requires one thing in particular, and it's in the word money itself.

Making money requires Management Of Negative Emotions... Yours.

Notice that I didn't say you have to manage other people's negativity. That's not important. Let others be as negative as they want, as long as you don't let their negativity drag you down with them. Because once you let that happen, you are just plain dead.

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If you're not really a web design guru, meta tags can really mess with your head. I remember the first time I tried doing anything with meta tags. I thought I was going to lose my mind. I couldn't remember what form to use and what went where. It took some time, but eventually, I figured it all out and today meta tag madness does not drive me, well, mad.

It is the hopes of this article that it will put meta tags into terms that are easy to understand and get you on your way to properly meta tagging your web pages.

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