I’m often asked how important it is to have your own products in this industry
And everytime I’m asked I tell people the same thing – “It’s Critical!”
But that’s not the complete answer and I’ll tell you why…
Almost everyone who gets online and wants to learn how to make money online is told that in order to be successful they need their own product to sell. While this is true, it isn’t the whole truth
Q: “Right now I cannot afford to pay for new content or outsource new products but it feels like I’ve sold all I can of my book to my smallish list – What’s the next step? Should I offer resell or PLR rights to my book to squeeze more from it? – Sales are drying up I need help”
I’ve mentioned before how you can “nichify” a product in order to reuse it in another, related niche. In this reply I’ll elaborate on the process, plus I’ll share even more examples to show you the possibilities.
First, let me give you a few examples to help you think about how you might nichify your own products and content…
EXAMPLE 1: Let’s say you have an online marketing book. You can tweak the content to turn it into an “online marketing for car dealers” product. Then you can tweak it again to turn it into a “online marketing for dentists” product. Tweak the content again and you’ll have an “online marketing for ebook sellers” product. You can keep doing this repeatedly for every niche you enter.
EXAMPLE 2: You have a book about losing weight. You can tweak the content to target college students who gained weight their freshman year (the so called “freshman 15”). You can tweak it again to appeal to men over 40 who’re looking to lose weight for health reasons. You can tweak it yet again to create a “lose weight before your wedding” product for brides-to-be.
Make sense?
Here’s how to nichify the product…
People Are Visual… Sad but true, most people would rather watch television than read a book. People love to be entertained. Ever since the advent of television, people began staying inside and watching TV rather than going out with friends.
Television has more of an influence on society during the 20th century than anything else. Until the internet.
Then things started to change. In addition to just watching television, people could find out information, interact with others and even make money online. And each year, the internet becomes more sophisticated. There are now billions of websites out there in cyberspace and people are now spending more time on the internet than they are watching television.
And now that most of the country is on the internet, they are also finding different ways to be entertained online.