Working With Italics, Bold, And Underlining

Let's talk about how we can choose individual or groups of words within our post and single them out, telling the search engines that these are the most important words in the paragraph. This can be done by using italics, bold, and underlining.

This can be done simply by highlighting your chosen words while in visual editing mode and hitting the appropriate button.  (You should also combine more than one of these to really emphasize a phrase and make your post more interesting to read.)

Watch Video #13 below to see these applied to a post Read the rest of this entry

I wanted to take a moment to talk about the quality of content that you should be writing when you create a post. You need to remember that it isn’t enough to use your keywords repeatedly in a post (in fact you want to make sure you don’t overuse your target keyword, try to keep it between 2.5% and 5%).

You need to be writing good content.

The best case scenario is that someone will find your blog, love it, and then tell their friends. Your goal here is to gain a positive reputation on the internet, and if your content stinks, all of the optimization in the world isn’t going to help you.

So take the time to write good quality content that people will want to read.

To hear a bit more about this, please refer to video #14 below: Read the rest of this entry

The All in One SEO Plugin creates a spot on each post where you can enter meta tag data. This is very beneficial in terms of seo, and something you will really want to do for each post that you create (you can also go back and add this to past posts as well.)

I typically paste the title in that was being used in my post, and then enter the keywords to be variations of my targeted phrases.

You can see this applied to a post in video #15 below: Read the rest of this entry

We want to take every opportunity that we can to tell the search engines what our website is about, and another way to do that is through images. Everytime you display an image on your website, you should make use of the alt and title tags associated with images.

Whenever you add an image, WordPress asks you if you would like to enter tags for them automatically. However, if you haven’t been adding these tags all along, going back and filling them in can be quite a pain!

Fortunately the SEO Friendly Images plugin can help out with that. Once it is configured, it will go back and automatically add these tags to your past images (based on parameters you set). Pretty cool eh?

Watch this plugin set up in video #16 below:

Read the rest of this entry