Your website can have a million “eyeballs” checking it out, but if the visitors don’t become customers, then those eyeballs are worth very little.
The fact is you must pay attention to conversions for your businesses to survive.
In general, the basic ecommerce formula works like this:
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Step One: Drive traffic to the website.
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Step Two: Convert those eyeballs to leads.
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Step Three: Convert leads to customers.
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Step Four: Generate repeat purchases.
Bonus products can be an essential variable in this formula. However, offering bonuses isn’t just putting the words “But wait – there’s more,” in your offer. The key is to know what types of bonuses will have the strongest effect on your prospects.