Question:  I always faced problems in generating traffic to my website and I believe PPC is the fastest way to generate targeted traffic. But huge competition from other marketers makes it difficult to get any quality traffic with low CPC. So, how you avoid any major competition in PPC especially on IM niche? Read the rest of this entry

People - ie... Your readers and customers learn in different ways.

Some of them are sight-oriented (visuals), some of them are hearing-oriented (auditories), and some of them are emotion/touch-oriented (kinesthetics).  And you can connect with and engage your readers more easily by offering your content in different formats (including video, audio and text format).

And you can also connect by using language that appeals to the sight, hearing and touch-oriented readers.

I'd like to share with you specific examples of the type of language you should mix into your sales copy, blog posts and into products.  Because when you use this language, you'll connect with your reader on a deeper level. 

Apply these tips consistently and you'll become a Jedi of marketing.  In fact, your readers will grow to like you more and more... but they won't even know why! Read the rest of this entry

Dealing With Buyer's Remorse

Question:  I seem to get a high percentage of refunds from my customers.  What's an average refund rate and how do I reduce mine? Read the rest of this entry

Sales Copy - What's The Secret

Question:  Simon what is the secret to writing great sales letters? Read the rest of this entry